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Story Behind the Logo

Created by calligrapher LEE San, the logo was simultaneously given the look of Korean calligraphy along with the weight of an international competition. The heavy feeling of the calligraphy is expressed by LEE San's unique writing style, and the composition of the writing was designed to be easily approachable by young people. The design concept is one that can be used in a variety of ways for promotional materials, props, and printed publications.


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